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TrueASI — Authentic Asian Makers & Stories

Discover thoughtfully curated products, written narratives, and collaborations that celebrate the past, present, and future of Asian craft and culture.

Featured Collections

Featured Collections

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Handmade Textiles
Handmade Textiles

Woven, dyed, and stitched by independent makers across Asia.

Browse collection
Culinary & Tea
Culinary & Tea

Small-batch ingredients, utensils and curated tea sets.

Shop tea & food
Design & Home
Design & Home

Objects that balance craft, utility and contemporary design.

Explore home

Editorial Stories

Editorial & Cultural Stories

Longreads, interviews, and visual essays that surface the context behind makers and places.

Portrait: A Ceramic Studio in Kyoto
Interview · 8 min read

A conversation with a third-generation potter bridging tradition and modern practice.

Mapping Flavor: Fermentations Across Asia
Feature · 12 min read

A feature exploring regional fermentation techniques and the small businesses keeping them alive.

How It Works

How TrueASI Works

A lightly curated marketplace and editorial platform focused on quality, provenance, and fair partnerships.

  • Curated onboarding: we vet makers for craft and ethical practices.
  • Story-first product pages: context that connects customers to creators.
  • Direct partnerships: transparent revenue share and brand support.
Partner with us
Community & Collective

We provide logistics, marketing support, and editorial amplification for makers so they can focus on craft.

For Brands & Makers

For Brands & Makers

Logistics & Fulfillment

End-to-end shipping, warehousing, and order support tailored to small producers.

Marketing & Editorial

Featured storytelling, photoshoots, and social campaigns that elevate your product’s origins.

Community & Growth

Access to a community of collaborators, designers, and retail partners across regions.

Subscribe & Contact

Stay in the loop

Subscribe for new collections, curated stories, and maker features delivered monthly.

Get in touch

For partnerships, press, or maker applications email us.

hello@trueasi.com

Remote-first — APAC & Global Partners